XYZ Registry acquires 4 domain extensions from L’Oréal

0 LLC, a domain name registry operator, has acquired approximately 4 domain extensions of French fashion conglomerate L’Oréal in a big boost to its existing domain portfolio.

The company acquired .beauty, .makeup, .hair and .skin from L’Oréal with completion on January 10, 2020, according to information made public by ICANN.

A screenshot of the ICANN website taken on February 6, 2020, highlighting the latest acquisitions by XYZ Registry.

TLD L’Oreal

L’Oréal is the world’s largest manufacturer of cosmetics and beauty products; it applied for 15 new gTLDs under ICANN’s gTLD Expansion Program. 5 of the 15 were gTLDs for generic terms related to her business interests (.beauty, .skin, .makeup, .salon, .hair), and the remaining 10 are Brand TLDs representing brands she owns (.redken , .lancome, etc.); one of its 10 brand applications is an IDN (.欧莱雅) for “L’Oréal” in Hans Chinese.

L’Oréal practically did not use the 4 new TLDs acquired, with only .makeup, which has around 220 active domain names.

The French company – which failed in its acquisition of .salon because it was delegated to Donuts – has since dropped all of the brand’s TLDs.


The 4 new acquisitions by XYZ Registry come on top of another November 2019 acquisition of .quest from Hong Kong-based Quest ION (HK) Limited.

The IT company had not used .quest with only 2 .quest domains ever registered, before it was sold to XYZ Registry.

XYZ planes

According to a release from XYZ Registry, they are expanding their domain portfolio by securing exclusive rights to five new domain name extensions that will be made available to the public in 2020.

They promote .quest as “the new expert domain that means the answer to any search”.

“2020 marks an exciting new decade of consumer choice and creative, affordable naming options. XYZ’s mission as a technology company is to inspire and empower everyone to start or expand their big idea with a memorable domain name ending. We are pleased
to bring five new domain choices to the world this year for individuals, businesses, and aliens to enjoy. Boom!”



The launch of these new TLDs will make XYZ Registry the operator of 17 domain extensions, 12 of which are based on acquisitions.

TLDs Acquired from Dated
.to rent DER Rent, LLC March 10, 2015
.protection Symantec Company June 2, 2015
.theater KBE gTLD holding inc. June 5, 2015
.Security Symantec Company June 11, 2015
.storage room Self Storage Company LLC April 18, 2017
.monster Monster Worldwide, Inc., October 24, 2018
.baby Johnson & Johnson Services, Inc. November 19, 2018
.quest Limited ION Quest November 11, 2019
.the skin L’Oreal January 10, 2020
.reconcile L’Oreal January 10, 2020
.Hair L’Oreal January 10, 2020
.beauty L’Oreal January 10, 2020

XYZ Register is the operator of the popular .xyz domain extension.


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