XYZ.com LLC, a domain name registry operator, has acquired approximately 4 domain extensions of French fashion conglomerate L’Oréal in a big boost to its existing domain portfolio.
The company acquired .beauty, .makeup, .hair and .skin from L’Oréal with completion on January 10, 2020, according to information made public by ICANN.
TLD L’Oreal
L’Oréal is the world’s largest manufacturer of cosmetics and beauty products; it applied for 15 new gTLDs under ICANN’s gTLD Expansion Program. 5 of the 15 were gTLDs for generic terms related to her business interests (.beauty, .skin, .makeup, .salon, .hair), and the remaining 10 are Brand TLDs representing brands she owns (.redken , .lancome, etc.); one of its 10 brand applications is an IDN (.欧莱雅) for “L’Oréal” in Hans Chinese.
L’Oréal practically did not use the 4 new TLDs acquired, with only .makeup, which has around 220 active domain names.
The French company – which failed in its acquisition of .salon because it was delegated to Donuts – has since dropped all of the brand’s TLDs.
.quest
The 4 new acquisitions by XYZ Registry come on top of another November 2019 acquisition of .quest from Hong Kong-based Quest ION (HK) Limited.
The IT company had not used .quest with only 2 .quest domains ever registered, before it was sold to XYZ Registry.
XYZ planes
According to a release from XYZ Registry, they are expanding their domain portfolio by securing exclusive rights to five new domain name extensions that will be made available to the public in 2020.
They promote .quest as “the new expert domain that means the answer to any search”.
“2020 marks an exciting new decade of consumer choice and creative, affordable naming options. XYZ’s mission as a technology company is to inspire and empower everyone to start or expand their big idea with a memorable domain name ending. We are pleased
to bring five new domain choices to the world this year for individuals, businesses, and aliens to enjoy. Boom!”DANIEL NEGARICEO of XYZ Registry
Acquisitions
The launch of these new TLDs will make XYZ Registry the operator of 17 domain extensions, 12 of which are based on acquisitions.
| TLDs | Acquired from | Dated |
|---|---|---|
| .to rent | DER Rent, LLC | March 10, 2015 |
| .protection | Symantec Company | June 2, 2015 |
| .theater | KBE gTLD holding inc. | June 5, 2015 |
| .Security | Symantec Company | June 11, 2015 |
| .storage room | Self Storage Company LLC | April 18, 2017 |
| .monster | Monster Worldwide, Inc., | October 24, 2018 |
| .baby | Johnson & Johnson Services, Inc. | November 19, 2018 |
| .quest | Limited ION Quest | November 11, 2019 |
| .the skin | L’Oreal | January 10, 2020 |
| .reconcile | L’Oreal | January 10, 2020 |
| .Hair | L’Oreal | January 10, 2020 |
| .beauty | L’Oreal | January 10, 2020 |
XYZ Register is the operator of the popular .xyz domain extension.
