Without Google: Neeva gives control and context of search results back to the user


Search engines are step zero for users who want to find any content on the internet – they are built into our browsers, mobile devices and content delivery products. All you have to do is start typing the name of something, and suddenly you have results.

But are these really the results you want? How do I know if these are reliable sources? How do we know how these content providers are funded? Are they ad-supported, politically biased, or provide authoritative information as original information providers or sources of genuine expertise?

If you use one of the major search engines such as Google or Bing, this information will not be provided to you.

Neeva, a new search engine developed by former Google executive Sridhar Ramaswamy – who once ran the company’s $115 billion advertising business – wants to bring context and control to the search engine experience. research to the end user.

Part of that return of control and context is its partnership with NewsGuard. This internet content watchdog creates “nutrition labels” for different media sources based on their degree of credibility (like their overall accuracy when reporting on issues like COVID-19) and overall transparency (like who owns and finances them).


Neeva search engine results for “COVID vaccine”

Jason Perlow/ZDNet

Every time you search on Neeva – which can be installed as an extension on Chrome or Edge browsers or as an app on iOS – it will give you the opportunity to dig deeper into the source of content displayed in the results search and display NewsGuard’s summary ratings as well as its full nutrition label and report.

Oh, and there’s no advertising. Nothing.

But that’s not all. Neeva will show you which sites in your results are trusted sources, ad-supported, vendors/products, or lifestyle results. It will also give you additional context about the products you are looking for – for example, if you search for “Best Espresso Machines”, it will show you results in different price ranges as ranked by major review sites.


NewsGuard “Nutrition label” for OAN in Neeva search engine

Jason Perlow/ZDNet

You can also see the results returned as images, maps, news, or videos.

It is also possible to customize or rank your favorite news providers. So, for example, if you subscribe to certain newspapers, such as The Washington Post, The Wall Street Journal, or The New York Times, you can rank them first and downgrade providers you want to see less of, such as FOX News. or OAN.

Neeva also acts as a custom search engine – you can connect external providers like Google so you can search your Gmail or Google Drive, as well as your Office 365, Dropbox, Slack, GitHub, Confluence, Jira, Box, Notion, and Figma accounts.

Currently, you can evaluate Neeva for free for five months after setting it up, but the service will cost $4.95 per month after your trial ends. The company works with vendors other than NewsGuard (which normally costs $3 per month unless you’re using Microsoft Edge) to provide more features to their subscribers, so it’s looking more for a “value-added” service bundling model. .

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