Mobile apps are becoming more and more popular. The consumer base wants everything in the form of a mobile app and business owners also want their businesses to have dedicated mobile apps. Mobile apps are convenient, fast, easily accessible and easy to use. Compared to websites, mobile apps are smaller and easier to navigate.
There are still people in the world who are not ready to accept the benefits and features of mobile apps, but they are wrong to do so. Mobile apps are popular all over the world and if you want your customers to have a positive experience, you will need to provide them with a mobile app. Whether you run an online gaming website featuring classic games like Spider Solitaire or a buy and sell marketplace, you’ll need to provide your customers with a mobile app.
But to be able to deliver a good customer experience, you need to know how to properly implement a mobile app in your business operations, otherwise you risk doing more harm to your business than good. So what are the advantages of mobile apps over websites? Let’s find out!
Mobile apps are safer
Mobile apps are generally more secure than websites because they are designed for smartphones and tablets and there is less risk of data breaches occurring. Compared to a website, a mobile app offers better security features like encryption, 2FA, HTTPS, etc. Websites are less secure because they are still vulnerable to hacking. Knowing that mobile apps are more secure than websites gives customers peace of mind when sharing their sensitive information such as credit card information with a brand.
Access a mobile app anytime
You can access a mobile application immediately on your mobile phone without the need for an active internet connection. To be able to access a website, you will need to be connected to the Internet at all times, otherwise you will not be able to access it, whereas with a mobile application, you can access it at any time from the home screen of your mobile phone without the need for an active Internet connection.
You just need to download the app once from app store and after that you can access the app anytime which websites cannot. This convenience of accessing the app anytime is another reason why users prefer mobile apps.
A longer lifespan
Compared to a mobile application, a website has a shorter lifespan. To run a website you need to register a domain and hosting and you will need to keep renewing for as long as you want your website to keep running. Additionally, with websites, you also need to maintain proper backup routines to ensure website continuity in case something happens down south. But with a mobile app, that’s not the case. Once you’ve created a mobile app, you can keep it for as long as you want. Some people might argue that an app’s lifespan is pretty short, but we’ve clarified that in our next point.
Regular app updates are helpful
Proponents of websites claim that you need to regularly update your apps and add new features to your app to keep them relevant and retain your customers. What’s wrong with updating your app regularly and providing more features to your customers?
With a website, once you build it, you don’t need to make many changes and even if you make changes, customers won’t notice. However, with a mobile app, you can add new features, make design overhauls, and do several other things with each update so your customers notice the changes and keep coming back to your app. App updates are a great way to keep your customers coming back to your app.
Mobile apps are faster
Since you download and install mobile apps on your phone, these are much faster than websites. Once you download an app, it starts storing data locally on your phone and whenever you need it, the app loads the data instantly. If we talk about a game app like Solitaire that can be played offline, it loads data even faster. With a website, this is not the case. Every time you load a website, it has to load data through its server, which takes time.
Mobile apps provide a personalized user experience
With a mobile app, you can deliver a personalized user experience that isn’t easily possible with a website. With a website app, you can deliver personalized experiences to your users based on their behaviors, interests, language, and geography, which will help you make your customers happier and happier.
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