Remember those early salad days of the internet, when its sheer size made it seem like anything was possible? Fast forward to 2020, and this vastness can make your business look like a needle in a frighteningly large haystack.
Increasingly, tech-based startups are taking a sideways approach to solving this problem. Faced with the prospect of becoming “just another .com”, many decide not to become a .com at all – not when domain names on .tech – a leading domain extension for techies are so readily available. .
For tech entrepreneurs, the immediate benefits are obvious. A .tech domain extension immediately signals to virtual visitors that a company is focused on an ever-growing technology sector. For customers, this means they are on the cutting edge of technology. For investors, this means they are looking for an innovation-driven company.
What’s less apparent — but perhaps even more important — is the reset it gives tech companies in a competitive market. For now at least, the .tech domain extension is new, which means original domain names are available and plentiful.
This is a real game-changer for new businesses. Startups no longer have to settle for bulky plan-C domain names that look more like an overly secure internet password than a clean, well-designed web portal. They can focus on short, punchy names that leave a memorable imprint on the visitor, aided by an extension that reduces attention without using a single foreign word.
Curious to know what options are available? You can start browsing your domains on .tech here.