Opera for Mac now supports emoji-only websites, because that’s apparently a thing now


Are emoji-only web addresses the new way to browse the web? Today, web browser company Opera and Yat, a company that sells URLs containing emoji strings, announced their partnership to bring more visibility to creative users on the internet.

“The partnership marks a major paradigm shift in how the Internet works. It’s been almost 30 years since the World Wide Web was launched to the public, and there hasn’t been much innovation in the web linking space: people still include .com in their URLs. Thanks to the integration with Yat, Opera users can drop .com or even words in their links and use emojis to be directed to websites. It’s new, it’s easier and more fun”

Jorgen Arnesen, Executive Vice President of Mobile at Opera

Yat is not only the name of the company, but also the name of the unique domain that contains the emoji string. The company is also considering allowing users to convert their Yat to NFT to connect to electronic payments.

It seems that musicians have already taken a liking to this new form of web search. Singer Kesha has already created a Yat page; try searching for 🌈🚀👽 in Opera and you will be redirected to its website.

Interested in creating your own space from the Yat universe? You can create your own Yat here. Opera supports this new emoji URL feature on Mac, iPhone, and iPad.

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