Do do you know why it is important to have the right domain? It’s something almost everyone is busy with – and for good reason.
The domain is your home on the Internet. It’s the identity of a company and represents them and their “team” – and it’s something they use in “daily correspondence” – but it’s the email address itself. or part of the header. It is always at the forefront of an internet business.
The evolution of domain extensions
Initially, people could only register a domain with a .com, .net, or .org extension, which made the market quite competitive. The Internet Corporation for Assigned Names and Numbers (ICANN), the body responsible for these domain extensions, has called them gTLDs or general top-level domains.
ICANN also created the .mil, .gov, and .edu extensions, but reserved them for credible military, government, and educational institutions.
Soon, with the “expansion” of the Internet and the evolution of its users, ICANN also evolved.
He created ccTLDs or country code top level domains, which were simply domain extensions that represented the country to which a website belonged (supposedly). Important examples include .us, .uk, and .eu – however, each of these two-letter extensions has been created over time, as needed.
For users, this meant that an area of choice was becoming more and more accessible. For example, if www.mybrand.com is taken, you can purchase www.mybrand.eu if you plan to operate or serve clients in the European Union.
However, it seemed that the original TLDs, the .com, .net and .org were keeping their first places in the minds of users and forcing upcoming brands to change their “name” if a .com was not. available. instead of choosing another domain extension.
ICANN had a great vision for the growth of the Internet and how different organizations would use cyberspace. Therefore, he also created something called sTLDs or sponsored top level domains. These are extensions “designed” for use only by members of certain organizations.
What the sTLDs proposed to do was, in spirit, at least, to try to build the trust (and comfort) that people had with the .mil, .gov, and .edu extensions. So, for example, when the International Aeronautical Telecommunications Company sponsored the .aero TLD, it restricted registrations to members of the airline industry. So anyone visiting a .aero site would immediately know that they can trust the site a little more than they can trust any of the other “freely available” domain extensions.
However, some experts believe that the vision for sTLDs has not been fully realized. Some sTLDs, such as .asia and .mobi, are available on the Internet without any limitation or restriction, which makes Internet users wonder about other extensions in this category as well.
Now we come to two of the more interesting domain extension categories. NTLDs and .brand extensions.
ICANN announced plans for nTLDs, or new top-level domains, in June 2012. Last year 500 nTLDs were created, including .ai, .co, .ninja, and .club. It opens up a lot of possibilities for brands in the future. However, it also makes life a bit more complicated for the user, as it is not easy to remember a new domain with its correct extension, especially if you are not going to be using it on a daily basis.
Fortunately, for (big) brands, ICANN has also made .brand extensions available – meaning that .apple, .ibm, and .google are now real. While reserved for those who can afford the $ 200,000 application fee, these extensions set the benchmark for credibility on the internet – at least for brands we know. The credibility of something like .bitcoin can still be a bit questionable.
Why your domain extension matters
Your domain extension is an essential part of your website and a part of your brand identity.
If you look at the website addresses of many modern startups, you will see that the .co, .ai, and .io extensions are in use. Most of them wear these extensions with pride as they feel it is part of their identity.
However, talk to any domain registrar and they will tell you that the .com domain extension is still one of the most valuable assets for a business entity today.
In fact, there are professionals who register .com domain names (among others) and hold onto them with the hope that someone will pay a premium to buy them at a later date. A standard domain costs around $ 10, but for example go to the GoDaddy auction site and you will see domains being sold for $ 2,000 and up.
TO Technical HQ, we are always curious to know more about how the world around us works. So we surveyed people of different age groups to find out if they really think a traditional .com, .net, or .org extension is more credible than a .ai or .co extension. Here is what we found:
On average, 73% of people think a .com, .net or .org extension is more credible than a .ai or .co extension.
No matter how we slice the data, old or young, people seem to be very attached to this. This explains why businesses are still making the effort with the .com extension.