Majority of the channel are optimistic about the coming year


The fourth quarter has traditionally been the busiest time for the channel, and a time when many begin to look ahead and express their thoughts on the year ahead.

The Context market watchers did the same, interviewing 7,000 global partners to bring together their Watch channel to study. Key findings show that two-thirds of resellers expect improved performance next year after successfully weathering the worst of the pandemic.

Even with the pandemic continuing to raise concerns, component shortages affecting supplies and rising inflation, the general feeling among dealers around the world was that the channel had managed to navigate over the past year and so. that things would improve.

The report found that the majority of resellers (66%) saw their sales increase, a third stayed the same and more than a quarter said the business they had with their primary channel partner had increased.

Looking ahead, a similar percentage (67%) expect 2022 to see further business improvements, with channel partners identifying business services, energy and manufacturing as the verticals that would generate opportunities. growth.

Several market features that were driven by the pandemic will remain next year, with demand for mobiles, work-from-home solutions and smart home technologies among the product areas where revenue is expected to come from.

The all-as-a-service option, which has been heavily promoted this year by vendors and supported by distribution, is also resonating with customers – 94% of those surveyed by Context felt it would continue to be. a large area of ​​expansion then year.

Another impact of the pandemic has been to accelerate digital transformation projects, and many resellers have revealed to Context that they will support them until 2022.

“Much of the optimism displayed by global resellers in our latest study comes from the major end-customer investments in digital transformation driven by Covid-19,” said The contextthe global managing director of Adam Simon.

“It’s reassuring to see their outlook for the next 12 months so positive, but to ensure that opportunities are not missed, closer collaboration will be needed with distributors to deliver the cloud services businesses need.” , he added.

Context has a relationship with the Global Technology Distribution Council and will discuss the report at GTDC Forum in November. Prior to that, he shared some information on what resellers expected from their partners at this level of the channel, such as cloud, marketing, sales, training, and education.

Context isn’t alone in describing the channel’s vibe as ‘upbeat’, with Agilitas IT Solutions sharing regular channel trust updates throughout the year that echoed this point. seen. In addition, the recent Canalys Channel Forum saw the president and CEO of the house of analysis, Steve Brazier, proclaim that people working in the field of technology had made the best decision and would benefit from it for at least the next decade.


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