LVMH Word Hennessy Louis Vuitton: November 7, 2022 As part of COP 27, the Circular Bioeconomy Alliance and announce a major new project responding to one of the major challenges facing the African continent


The Circular Bioeconomy Alliance (CBA), created in 2020 by His Majesty King Charles III, when he was Prince of Wales, and bringing together institutional and commercial actors, is developing sustainable cotton production in Africa in a regenerative agroforestry system , which is part of the Great Green Wall Project.

In addition to local governments and research organizations, this collaboration brings together an exceptional diversity of partners with experience in multiple fields. By participating in this project, the world’s leading luxury group, LVMH, is taking a new step in line with its environmental program, LIFE360, and its commitments in favor of regenerative agriculture. This joint effort also includes the International Rescue Committee (IRC), Reforest’Action, the European Forest Institute (EFI) and Pretaterra.

In a region particularly subject to difficult climatic conditions, Lake Chad shrank by 90% from 1963 to 2001, and at the current rate of recession could disappear within two decades. Industrial production of water-intensive cotton is one of the drivers of this loss.

To address this, the Circular Bioeconomy Alliance’s unique Living Lab in Chad is offering new sustainable and regenerative methods of cotton production while restoring biodiversity and creating economic opportunities for local people linked to sustainable cotton value chains. . Thanks to the support of LVMH, the Living Lab will be able to focus on regenerative agroforestry and land restoration, working with 500 cotton farmers to plant fruit or wood trees next to their cotton crops.

The introduction of various trees in cotton farms contributes to soil fertility and water retention, increases biodiversity and also helps to increase the income of local farmers. For example, fruit trees like mango and ber can both provide food for the farmer’s own consumption or be sold in local markets. Some tree species fix nitrogen, providing soil fertilization as well as fodder for livestock. Tall tree species can provide protective canopy cover and reduce evapotranspiration, thereby reducing water requirements.

Working with the local community, the Living Lab will establish community nurseries to cultivate quality planting material. It also supports access to planting and harvesting equipment, produce storage and sustainable irrigation technologies. At the other end of the process, the Living Lab also aims to improve existing cotton value chains, as well as create markets for complementary crops like cassava, maize and pepper.

“This is a very special project for the ABC, as we demonstrate how the need to decarbonise economic sectors like the fashion industry can act as a catalyst to restore degraded landscapes – turning them into while delivering jobs, prosperity and hope to Africa. The climate-poverty-land degradation crisis affecting Africa requires holistic approaches, linking regenerative landscapes to sustainable markets,” said Circular Bioeconomy Alliance President Marc Palahí.

“Through its LIFE360 environmental strategy, LVMH is committed to making the protection of biodiversity and the fight against climate change an absolute priority, and to be an exemplary actor of change. LVMH has set itself the goal of implementing regenerative agriculture in all strategic supply chains and 5 million hectares by 2030. Already supporting regenerative cotton production in Turkey, LVMH is proud to support its new project in Chad to preserve local biodiversity, fight against climate change and desertification.” said Hélène Valade, LVMH Environmental Development Director.

“A core component of IRC’s global work is to develop innovative, scalable and resilient solutions with the local communities most affected by the growing climate crisis. We are excited to do just that in Chad in partnership with the Circular Bioeconomy Alliance – working together to restore biodiversity, heal degraded soils and strengthen local livelihoods through sustainable and resilient agricultural solutions. The IRC has seen firsthand the growing toll of climate change in Africa – and the importance of innovative programs like this for the millions of people already living with the consequences,” said David Miliband, president and CEO of the International Rescue Committee.

The Circular Bioeconomy Alliance

It was created in 2020 by His Majesty King Charles III when he was Prince of Wales. It provides knowledge-based support as well as a learning and networking platform to connect the dots between investors, businesses, governmental and non-governmental organizations and local communities to advance the bioeconomy. circular while restoring biodiversity on a global scale. The European Forest Institute houses the secretariat of the Alliance.


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