Integral Ad Science (IAS) announced the extension of its context control solution for advertisers and publishers worldwide, giving clients more control over the context of digital ad placements.
“We first launched Context Control to help our clients transform their targeting strategies, and it has already prepared them to successfully navigate a cookie-free future. Advertisers need these essential tools to personalize their campaigns, while publishers need to drive greater monetization. With a strong response from both buyers and sellers, we have continued to build on the success of Context Control, delivering even more value and technology that helps solve the future growth of contextual targeting, said Lisa Utzschneider, CEO of IAS. .
Advertisers can now leverage over 300 IAS contextual segments on a pre-auction basis to avoid unwanted content or target content suitable for their campaigns.
Now available worldwide, IAS also offers context control optimization for publishers. Publishers can now maximize their revenue potential by matching contextual parameters to an advertiser’s brand suitability needs.