Social networks are now part of our daily lives. The many platforms have revolutionized the way we communicate. They provide quick access to information and entertainment at the touch of a button.
And now social media provides us with an overwhelming amount of content which makes it very difficult to browse.
Additionally, more than 200 million businesses use Instagram and Facebook to communicate with their customers.
So, with the increase in the number of brands using social media and the proliferation of posts, how does this affect brands?
Unfortunately, important brand updates and promotions can sometimes be lost.
To get noticed on these platforms, brands need to create unique and engaging content that stands out from the crowd.
Here we will discuss social media status in more detail and some tips to create more engaging content.
What does this tell us?
Although the reach of social media posts may decrease due to the number of platforms and content, your customers still rely on these platforms to help them find information and connect with brands.
It tells us that we have to figure out how to reach them in a landscape that is working against us. So we have to find a way to make social media work differently for us.
Part of that starts with the content itself.
How do we give our audience something that engages them, stands out, and captures their attention, while respecting character boundaries?
We add context.
So how do you add context to your posts without sounding repetitive or boring? As a user, one of my biggest frustrations is clicking on a link only to be disappointed with the content itself.
Because of this, people may be more reluctant to click on links.
However, if we understand what the content entails before opening it, it may entice us to click on it.
What’s great is that marketers and brands can achieve this through images, extended updates, videos, formatting, and more. So now, let’s dive into it.
1. Go beyond the title
It’s simple: copy the title of the post and add it to a social update. Pretty easy, right?
The problem with this is that it can be so dull! In most cases, this doesn’t sell the post and certainly doesn’t encourage people to click.
Instead of just sharing the title, consider the following:
Use captions in your update, whether it’s a quote shared in the article or a phrase that caught your attention.
Quotes are a great way to connect with the sentimental or emotional side of users and inspire them to keep reading. And they create easily shareable and relatable content.
Statistics are a great way to make a point and support an idea. Besides that, they tend to grab people’s attention.
Do you have a statistic in your content that is intriguing? Then use it in your social updates.
Statistics give a solid foundation to build into a post and create a sense of trust for the information you provide.
Challenges and Solutions
Does your content solve someone’s problem? So head on with that.
Tell your audience what the challenge is and how your content helps solve it. This way users feel they are learning something from the post.
There are plenty of ways to connect with your audience and answer questions with a quick tweet or Facebook post.
Take away food
One of my favorite content tactics, especially in longer form content, is to include a key takeaway for your readers.
It calls up valuable points for the reader and ensures that even the laziest readers can walk away with something.
The same applies to social updates. Feel free to focus on the main takeaways.
Want more tips for writing the perfect social media update?
I’d recommend this Post Planner article, which looks at everything from optimal length to passive voice and audience messaging.
2. Make better use of images
This one may seem obvious.
However, in my opinion, images are the key to success for social media.
We know users remember images more than words, and colors can grab attention much better than black and white.
The problem is that we are often lazy in our selection of images. I know I am certainly guilty of this.
We take a stock image or featured blog image and call it a day. Is it useful?
So how can we better choose images that engage our audience? Here are some ideas:
use your words
Remember I just said to use quotes, takeaways, and stats in your updates? Take them and turn them into images.
It’s a great way to grab people’s attention and provide additional information to your update.
When scrolling through Instagram or Facebook, what catches your eye the most? For me, it’s a catchy quote or interesting statistic that makes me want to keep reading.
Whether it’s a GIF or a few images turned into a quick video, it can keep your audience from scrolling and grabbing their attention.
GIFs and videos are fun. They are eye-catching and creating them has never been easier thanks to technology.
Tools like Gifox, ezGif and Giphy are free and easy to use.
Want to give your users a preview of what they’ll get?
Why not talk to them directly?
The Indiana Technology and Innovation Association published a video recap of the conference:
Our annual conference is coming up on Thursday August 25th and you won’t want to miss it! #Data Privacy Sign, #EmergingTech, Networking with technology leaders and policy makers. Watch our recap video from last year and sign up here: https://t.co/RIa7bhKPkz https://t.co/wUPoaWiNFA
– Indiana Technology and Innovation Association (@IndianaInnovate) August 8, 2022
What I love about this post is that it excites me. He tells me about their last conference and what to expect from the next one. It also successfully integrates important hashtags.
In reality, this could be done for any content and can be done right from your phone.
Like GIFs, video doesn’t have to be complicated and you can add subtitles for free.
Tell a story
I’m sure you’ve heard the phrase, a picture is worth a thousand words. Images allow us to tell a story that we could not tell otherwise. And this is incredibly true for social media.
Let’s say a brand creates a promotion for Mother’s Day or Christmas. A photo of a mother and her children lovingly embracing or a family gathered around a tree opening presents can immediately bring back memories to someone.
No words would be able to capture the feeling these ads provide. They tell a story. They achieve the goal without creating long stories to give the promotion relatable context.
The individual is already immersed in the state of mind you want to create. Use your images to go beyond the norm. Use them to tell the story you want to be told.
know your meme
The web is changing rapidly, and so are memes. From the Green M&M meme to the Little Miss meme, you never know what you might do next.
Although silly, memes can be a great way to add context to your social updates. But like anything else, don’t jump on a meme just to jump on it.
Instead, make sure it works for your brand and correctly represents the image you’re trying to convey.
3. Use your white space
One thing I’ve noticed more recently are expanded social updates – updates that take up more space but don’t necessarily include more words.
Here is an example of CNC Activewear.
What I love about these extended updates is that they allow you to give your followers more information about what you’re sharing without overloading.
They feel purposeful and give your audience pause between each thought.
Some tips for creating extended updates:
As you can see from the previous example, emojis can help you make a point quickly instead of including more words. They also stand out and help break up your text.
Let’s say you are going to list three items. Use the emoji numbers instead of just writing the numbers 1, 2 and 3. It does the same thing but catches the eye a bit more.
Know the network
If you create extended or long updates, remember that Facebook and LinkedIn will interrupt your update. Force a user to expand the text if they want to continue reading.
So put your most important information first and pay attention to the length.
Finish with hashtags
If you’re creating a longer update, move your hashtags to the end.
While hashtags can be useful for searching and adding context, they can make an update feel cluttered.
Putting them at the end can make your posts look more professional and easier for the reader to read.
Social media content has become a key part of marketing strategies in countless industries.
However, many marketers struggle to create compelling content to grab their audience’s attention.
Incorporating captivating images, spacing your text, using videos, and adding the correct number of hashtags and emojis can help take your social media content to the next level.
Featured Image: Rawpixel.com/Shutterstock