Love the sound of Weddings.Photography for your business website? Or KeyLimePie.Guru, perhaps?
Website Domain Registrar come on daddy allows people to pre-register for 14 new domain extensions starting today, including “.photography” and “.guru”.
While websites currently end with familiar domain extensions such as “.com”, “.org”, “.net” and “.org”, everything changes. This is essential for entrepreneurs, because in today’s increasingly online world, the clarity and ease of finding a company’s website domain can make or break its success.
Consider the hypothetical contractor, Joe, who owns a plumbing business called Pipe Master Joe. If his website was PipeMasterJoe.com, that would leave more room for misinterpretation than, say, the PipeMasterJoe.Plumbing website. Or, what if PipeMasterJoe.com was already taken? With the addition of more domain extensions, Joe the Plumber now has more options.
Related: Self-Made Billionaire Michael Rubin: E-Commerce Is Changing Rapidly (Video)
“For small businesses to succeed, a strong online identity is essential. The new name options can help provide quick and easy context for a business,” said Mike McLaughlin, vice president of domains at GoDaddy, in a communicated. “If you think about it, domain names are essentially 21st century real estate – it’s the online address given to customers, friends and family.”
Go Daddy, based in Scottsdale, Arizona, has pre-registration access for the following 14 domains:
All 14 domain extensions will begin to be available early next year and competition will likely be fierce. That’s why GoDaddy is able to sell early access: it offers to do the work for you.
This website inventory expansion is a long time coming. In 2005, the nonprofit organization that oversees Internet site naming, the Internet Corporation of Assigned Names and Numbers, began the process of making more generic top-level domains (commonly known as gTLDs) available.
Related: TOMS Creates E-Commerce Hub for Socially Aware Shoppers
As soon as a domain name opens, GoDaddy’s technology will instantly attempt to register you for the domain name you pre-registered for. The cost of pre-registering a domain name depends on how close you want to be in the lead and what domain name you are looking for. Fees can be up to $12,000.
To pre-register for any of the above domains, visit www.GoDaddy.com/NewDomains. If multiple customers pre-register for the same domain, they will be invited to bid for the specific address. There are no guarantees. If GoDaddy can’t get your domain name, you get your money back, saving all application fees.
Related: Your Blog’s Secret Weapon: Old Content