Domain extensions are more than meets the eye

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Domain extensions are more than meets the eye

Technology

Domain name extensions are the tail of your brand name on the URL. Just like a real one, this tail has multiple use cases, and it serves to have one that fits our needs. So how do you tell the difference between the many different domain extensions? Are only popular domain extensions available, or can we choose a application domain? In this article, we’ll look at simple variations that will help you choose the right extension for your brand.

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Let’s look at our options

Before explaining why they shape the future of our business, let’s take a look at what we can choose.

Generic Top Level (gTLD)

The first and oldest gTLDs are .com and .net. They are generic, which means they are not country-specific and best suited for international businesses.

Sponsored First Level (sTLD)

Sponsored extensions are the Internet address space used by particular groups and businesses. These are not popular among general people. Such as .gov and .mil domains. And now companies can register their unique domain tail as .toyota under a new policy implemented by ICANN, a regulatory body dedicated to the stability and security of the Internet.

Country code first level (ccTLD)

Country-specific tails, such as .us or .ca, are used in that country. Each country’s ccTLDs have different rules. In some countries, only government agencies can use it, so check before signing up.

Restricted Extensions

Limits are placed on some commonly used URL suffixes. This means that certain criteria must be met to use and register them. For example, the .jobs TLD can only be used by organizations that advertise jobs online.

Special use cases

Several options can only be used for technical purposes. The Internet Assigned Numbers Authority (IANA) has reserved TLDs like .local and .test for internal use only.

What’s wrong with these new names?

Domain extensions affect how users perceive your website. A website with an .edu extension is more credible to the average visitor than a site with a .zip extension.

Consider this name a chance to make a good first impression. It should convey the right message about your business to potential customers and entice them to check out your website. In a nutshell, seriously consider your options before agreeing to an extension.

1. Help with diversification

The tail of the URL may need to be changed if the focus of the business has shifted from its original niche to a more general domain. Additionally, the .guru TLD might suit a fitness trainer who has expanded their services to include yoga classes. .

2. Indirectly affects SEO optimization

The domain extension can particularly affect your SEO. People often gravitate toward the more common extension. You must ensure that your brand name is not duplicated by another company that uses the .com TLD.

However, this is not the reason to avoid the use of certain extensions. Let’s look at several of them to consider:

  • .shop – suitable for an online store or a small online retailer;
  • .tech – good for a tech company, companies like Intel and Cisco use them;
  • .X Y Z – if you offer a service or products. A very umbrella extension to use;
  • .support – chosen by companies that offer any kind of help.

Don’t be afraid to give new expansions a chance. In some cases, they help give a domain name a specific and more memorable look.

3. Create a brand for your business

A company’s web address should be instantly recognizable. You can analyze competitor websites and make your domain name more exclusive using the extension. By way of illustration, a company specializing in architecture would benefit from registering the .archi domain name.

As a bonus, easy-to-type names are less likely to encounter typos in searches. The .shop extension, for example, in tea.shop is quite memorable, and you can hardly go wrong with it.

4. Reach a target audience

The correct domain extension will show up in the intended target location. Amazon.de does not appear in search results for Asian countries, despite being an Amazon website, because they are not the audience they are aimed at. On the other hand, you are more likely to find it in your search results if you search from Switzerland.

Conclusion

So what is a domain extension? Now you know it and how its types are beneficial. Understand what your business needs, carefully follow the guidelines above, and choose your URL. If you do it right, there will be a lot of benefits for your business.

Domain extensions are more than meets the eye

Technology

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