All domain extensions are weighted the same

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Google cleared up the air today on how it treats domain extensions and confirmed that they are all weighted the same.

With the sudden increase in the number of domain extensions available, Google has received questions about how new Top Level Domains (TLDs) like .expert and .pizza are treated compared to old TLDs like .com and. org.

The short answer: When Google crawls, indexes, and ranks URLs, it makes no difference whether your domain ends in .com or .sucks.

All TLDs are treated the same in the search. Google does not seem to intend to change its search algorithm in favor of one TLD over another.

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There is only one way for domain extensions to have an effect on search results and that is when it comes to geotargeting.

For example, country code TLDs like .ca and .uk will be targeted to searchers in those countries. Google considers websites with country code domains to be more relevant to searchers residing in the corresponding countries.

Google recently introduced region and city TLDs like .london and .bayern. However, the company claims that these are treated the same as any other TLD. London researchers are no more likely to see .london domains in their search results than anyone from anywhere in the world.

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When it comes to moving a site from one domain to another, Google says this is treated like any other site move. Google cautions that domain changes may take a long time to process for search.

In other words, don’t make a habit of moving to different areas. If you’re going to change areas, make one that you’re going to stick with for the long haul.

To learn more about how Google handles domain extensions, check out the full Q&A here.

Image Credit: Shutterstock

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