3 Ways to Test Geolocation of Websites and Mobile Apps

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Geolocation tests for websites and mobile apps can be used in different ways. This article explains how to test geolocation to make sure it works across geographic boundaries without a hitch. We are all familiar with the Allow your location checkbox in our mobile apps and web browsers when browsing a website.

Apps that ask for your location and explain what they intend to do with it can be blamed. Take a look at Google Maps, for example. The app needs to know where you are right now to provide directions. You can also use an app like UberEats to find nearby restaurants by providing your location (or a location).

What is the geolocation test?

The term – geolocation testing refers to the evaluation of the geolocation capabilities of a website or a mobile application. Does your app automatically retrieve current location if you have a meal delivery service? If so, where exactly is the device located? Next, do you have a way to exclude certain restaurants based on where the user is? The question is whether or not they exist in the exact location or need a different latitude and longitude. Things like this are part of geolocation testing, of course.

Best use cases for geolocation:

In today’s digital and mobile world, here are the most popular practical use cases for leveraging the capability of geolocation.

Stick to regional protocols

Apps for mobile and online platforms are global and shareable. However, this is not the case in all regions of the world. Several governments have put laws on apps and websites that must be complied with for various reasons in various fields.

Search engine results:

On their support page, Google notes this for the benefit of the user. On a typical day, Google performs 8.5 billion searches, or 99,000 searches per second. As a result, many people are directly impacted by this use case. Developers aren’t the only ones relying on Google’s search function. Search engine results are also adjusted based on where you are. Therefore, geolocation will have an impact on you and your customers.

Advertising targeting:

The advertising industry is one of the most successful location-based businesses today. Amazon’s revenue sheet, for example, shows that they earned $31 billion from advertising revenue alone. There will be a total revenue of $700 billion in 2021. One of the specializations of big digital companies like Google and Facebook is targeting ads to people based on their location.

Security:

For user safety, geolocation is also used. This system is well suited to the needs of banking and payment-related applications. Google Pay, for example, is a payment-related service that facilitates the transfer of payments between users. To track where the money is being sent, it logs the device’s location for each transfer. If the payment is made in New York and then an hour later in Tokyo, the transaction will not be executed.

Important technology terms for geolocation testing:

Geofencing: The idea of ​​geofencing is to place a virtual fence around a user’s position, which may or may not be based on an actual location. Using a SIM card to implement geofencing is a great example. Connection providers represent districts, states and countries like a fence. A notification is sent to the user each time the mobile device crosses a defined boundary. An event occurs when the device leaves the geofence and is bound to an appropriate action.

Geotargeting: Users are targeted based on their geolocation in geo-targeting. Users would see different content from the same application (web or mobile). A new trend in marketing and advertising is geo-targeting, which focuses on specific geographic locations. Ads tailored to your region can be found on YouTube (or other sites). Device location is also considered when Amazon displays products.

Geoblocking: While geo-blocking isn’t exactly a new concept, it’s one that’s been around for a while. The implementation of the application using geoblocking determines the reasons for the geoblocking. By using geo-blocking, for example, Netflix may be able to block you from watching a movie that isn’t available in your region.

Geomassage: Geomessaging is a term used to describe any media or text file transmitted to another device that has geolocation data attached to it. SOS messages with the latitude and longitude of the recipient are a typical example of this type of communication.

Different methods to test geolocation:

Test Geolocation by forming an international team:

To perform geolocation testing, you will need to contact users in various fields and give them your software. Many websites, such as GitHub, can help you in your search for beta testers. However, this strategy has two major drawbacks. For starters, you don’t know who your testers are. This is the most naive approach. You give them access to your private source code even if you have never met them. A security breach could result.

Test website geolocation using a VPN:

It is possible to trick the system into thinking it is somewhere else by using a VPN proxy server. As far as our geolocation tests go, that’s fine. You open a Virtual Private Network (VPN), change your location, and start testing. To use this method, you must have a small project and not have the money to invest in more expensive choices. A VPN is rated highest among younger generations as it allows them to access otherwise restricted programs in their country. As a result, some countries restrict the use of Virtual Private Networks (VPNs) to protect their infrastructure.

Test website geolocation on cloud-based testing platforms:

Many features and capabilities are integrated into a cloud-based website geolocation testing platform to solve the problems described above. The LambdaTest cross-browser testing platform provides an online browser farm of over 3000 browsers and operating system combinations that can be tested on web browsers across multiple geo-locations.

Appium and Selenium frameworks are included in the platform, making it easy to automate testing of web applications and interacting with them in real time. Mobile application testing on Android emulators, iOS simulators, and a cloud of real devices is possible with LambdaTest thanks to its online device farm, which includes over 3,000 real devices and OS combinations.

Conclusion:

We cannot live without geolocation, and it is becoming more and more widespread. Use location-based services to perform everyday tasks, such as checking the weather and determining the distance to your destination. Geolocation can be used for a wide range of applications, including those covered in this article.

As a location-based application has so many stakes, it is more essential to perform proper tests. We may use a VPN or cloud-based service to connect with other testers. However, cloud-based services are strongly suggested in this area even if you have a list of pros and cons for your specific case. Many more countries can be reached with them than with other means, making it easier to protect your data. Please share your geolocation story in the comment box whether you agree or not.

Authors biography : Vixit Raj is a product growth and marketing specialist at LambdaTest: the cross-browser web application testing platform. A background in E&C engineering and 5+ years of digital marketing experience sparked his interest in learning more about the latest technology advancements, product marketing, coding and testing.

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